May I Do #29: Analyser la position sur le marché Il est très important de savoir où vous vous situez dans votre marché pour vous positionner et évaluer vos performances….
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A hashtag refers to a “label” preceded by the # sign that makes it easier to find posts or information with a theme or contains specific content. And trust us,…
Here we go… almost! You’ve got quite enough tips to make sure your digital strategy is optimized! Let’s now focus quickly on the digital trends that will come in the…
Room Types, Pricing and Segmentation reviewed (cf Days 2, 6 and 9)… You are ready to build the best budget for a challenging 2021! Have a look at the past…
Hotel chatbots are the modern-day equivalent to a concierge. Guests can check in, check out, make reservations, and even ask for local restaurant recommendations through an intelligent messenger platform. But…
Have the influencers replaced today the word-of-mouth? Working with them in exchange of social media coverage (and most of the time, money!) worth the investment? Influencers, bloggers, KOL (Key Opinion…
A good strategy is a strategy that is shared and understood by all staff members. This does not apply only to the commercial team – so let’s make sure the…
CRM – or customer relation management – refers to a strategy to manage the relation your brand has with current and potential guests. The CRM strategy is a team project,…
You only get 1 shot to make a 1st impression and less than 30 sec to impress someone – that also applies to hotels! The 1st time clients will meet…
To avoid any confusion, a metasearch engine can’t be described like an OTA. A hotel metasearch refers to comparison websites displaying hotel’s prices and availability in real-time, including OTA and…
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