To avoid any confusion, a metasearch engine can’t be described like an OTA. A hotel metasearch refers to comparison websites displaying hotel’s prices and availability in real-time, including OTA and…
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Ok, let’s get this straight: Yes it is important to have a comp set, a list of competitors to watch, but you should not heavily rely on it to build…
The PPC campaigns refer to an online advertising and an easy way to generate traffic to your website in addition to SEO. It’s an essential element of your strategy as…
There is a difference between the reality of your business mix and your dream mix – how can we turn this dream into reality? And should we aim for that…
The e-reputation refers to the image your hotel/brand/group, has online. Every hotelier needs to understand and control their e-reputation as, as the researches from Cornell University have shown, it impacts…
As we are very dependant from the current situation and decisions from governments, and we have no past reference of such event to guide us, we need to work on…
May I Do?, launched by My Optimizer Consulting on May 1st is a hopeful series of tips, covering revenue, sales and digital marketing and we really believe it will help…
It is Sunday!! … so let’s relax, put a nice playlist and feel as if on holidays. Here is a list of hotels playlists Josie really likes! Imagine reading…
In order to target the business, you need to know who is already coming to the hotel. But are you able to answer that with your current segmentation? Extract your…
Facebook, Twitter, LinkedIn, Snapchat, Instagram … Which ones are the best for your hotel? Make sure your hotel is on social media, and on the right channels for your business!…
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