Knowing where you sit within your market is very important to position yourself and assess your performance. This should not be the main driver, but definitely worth to be looked…
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Always listen to the wise (sic) Vito Corleone: “keep your friends close but your enemies closer”. Well in hospitality, keep everybody close: staff, guests, partners and stay aware of the…
A good strategy is a strategy that is shared and understood by all staff members. This does not apply only to the commercial team – so let’s make sure the…
You only get 1 shot to make a 1st impression and less than 30 sec to impress someone – that also applies to hotels! The 1st time clients will meet…
Ok, let’s get this straight: Yes it is important to have a comp set, a list of competitors to watch, but you should not heavily rely on it to build…
There is a difference between the reality of your business mix and your dream mix – how can we turn this dream into reality? And should we aim for that…
As we are very dependant from the current situation and decisions from governments, and we have no past reference of such event to guide us, we need to work on…
May I Do?, launched by My Optimizer Consulting on May 1st is a hopeful series of tips, covering revenue, sales and digital marketing and we really believe it will help…
In order to target the business, you need to know who is already coming to the hotel. But are you able to answer that with your current segmentation? Extract your…
You NEED to have your hotel open for at least the next 365 days and the prices right from Day 1 the hotel is on sale! Think about how far…
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