May I Do #8: Are you on the “right” social media?

By May 8, 2020 May 12th, 2020 No Comments

Facebook, Twitter, LinkedIn, Snapchat, Instagram … Which ones are the best for your hotel?

  • Make sure your hotel is on social media, and on the right channels for your business! Being where your audience is not will be as effective as if you were NOT on social media.
  • Facebook cannot be overlooked! Why? Because it’s a marketplace, and you can easily showcase your property with all information, such as your website address, your location, your contact details. 
  • Be on Instagram! Why?  Because it’s popular, innovative, creative and reaches a wide audience! Your feed is your best way to showcase your property, using super nice shots (branded or not!). Don’t neglect the Insta stories too, some brands today post only once a week on their feed, but share their story on a daily basis!
                • You’ve probably heard about Snapchat and TikTok… If these two channels don’t necessarily need to be integrated in YOUR hotel social media strategy, you can use them through some collaborations with Influencers who will promote your brand through their account!
  • Follow the trends! There are a lot of possibilities, and way of promoting your hotel on social media… Checking it will help to figure out where you should go 🙂
  • Social Media is an endless topic, a key point is to stay aware of the new trends and analyse what is best for you? Check out the video here, and get in touch for more details. 

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