Your website is the first way for you to show off your property. Don’t overlook it, and follow the tips below to improve your website!
First, look at your content: are the descriptions of your rooms, facilities, dining outlets updated? Make sure the voice and words you are using reflect what your hotel is, and what you want to showcase.
Then, update the pictures and the videos of your rooms, bars, pool, fitness, and surrounding areas. If your pictures and videos are too old, or in a bad quality, there is a good chance for you to miss a guest! Worst, if you don’t have any pictures on your website, upload some! Trust us, words are important, but images too!
Check all your links to make sure they all work, and don’t lead on an error page. Meantime, have a look on your CTAs buttons, specially your Book Now and Contact buttons, it will be a shame to lose a guest because nothing is behind
Finally, how is your load time? The average load time of the top ranking websites in Google is under 3 seconds! And more than 50% of people will leave a page if that takes longer than 3 seconds to load. Here is a good article on how to reduce your load time.
Then, check your analytics, you should have a better traffic, and a lower bounce rate!