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May I Do #6: Search Engine Optimization

By May 6, 2020 May 12th, 2020 No Comments

SEO is a web marketing strategy that will let your hotel to appear organically on Google. It seems easy however, SEO is a strategy requiring a deep analysis, and is a complex implementation.

  • First, you need to know that SEO is a long term strategy, and doesn’t pay straight away… But it’s a mandatory strategy you need to implement.
  • SEO is built on the words the web users will type to find your hotel. So the first thing is to build your keywords listing based on the ones that are essential for your business…and target!
  • It’s important to also match your targeted keywords AND seo tags.
  • Make sure you understand the importance of between ON and OFF page optimization… ON refers to the content of your website, OFF to what is OUT (backlinks, referrals, etc).
  • Make sure your content on your website is unique… Google doesn’t like duplicate content.
  • Finally, don’t hesitate to ask SEO specialist to handle this part. As mentioned, SEO is technical and complicated…!

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