Hotel chatbots are the modern-day equivalent to a concierge. Guests can check in, check out, make reservations, and even ask for local restaurant recommendations through an intelligent messenger platform. But…
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Always listen to the wise (sic) Vito Corleone: “keep your friends close but your enemies closer”. Well in hospitality, keep everybody close: staff, guests, partners and stay aware of the…
Have the influencers replaced today the word-of-mouth? Working with them in exchange of social media coverage (and most of the time, money!) worth the investment? Influencers, bloggers, KOL (Key Opinion…
A good strategy is a strategy that is shared and understood by all staff members. This does not apply only to the commercial team – so let’s make sure the…
CRM – or customer relation management – refers to a strategy to manage the relation your brand has with current and potential guests. The CRM strategy is a team project,…
You only get 1 shot to make a 1st impression and less than 30 sec to impress someone – that also applies to hotels! The 1st time clients will meet…
Happy Sunday! Happy Relax Day! Hotels have been opening their Kitchens and Bars to the public during lock-down – Instagram became the best place to get their tips. Josie enjoyed…
To avoid any confusion, a metasearch engine can’t be described like an OTA. A hotel metasearch refers to comparison websites displaying hotel’s prices and availability in real-time, including OTA and…
Ok, let’s get this straight: Yes it is important to have a comp set, a list of competitors to watch, but you should not heavily rely on it to build…
The PPC campaigns refer to an online advertising and an easy way to generate traffic to your website in addition to SEO. It’s an essential element of your strategy as…
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