The Experts

Berengere Brohan

Berengere Brohan

After completing a double Masters in Services Marketing and Revenue Management at Business School in France, Berengere (aka Bee) started her career in New York working in the Revenue and Reservations department at a hotel operated by one of the world’s biggest brands, Accor Hotels www.accorhotels.com .

Two years later she moved to London to join a growing company specializing in Revenue Management systems, INFOR EzRMS. The company expanded rapidly and she was supporting a portfolio of over 870 hotels, ranging from small budget hotels to luxury palaces. As Consulting Services Manager she traveled extensively throughout the US and EMEA working on implementing a culture of Revenue Management to suit the needs of hotel groups and individual properties.  This helped her gain a unique set of skills and detailed knowledge to recognize that not one size fits all and that each situation needs to be specifically tailored to optimize revenue.

Five years later she joined one of the UK’s fastest growing hotel companies specialising in Lifestyle Hotels, Ennismore  with the Hoxton Hotels. She held the role of Group Revenue Director and managed all aspects of Revenue for their portfolio.

During her tenure she opened new hotels in London, Amsterdam and Paris, creating great success as well as having fun! She constantly looked for improvements both in terms of developing the team as well as re-shaping and adjusting the Revenue Management Strategy.  She challenged the norm with distribution constantly re-shaping and adjusting it based on latest trends but also integrating the right technologies: systems, payments, partnerships, etc. This resulted in them having a cost of  travel agent commission that was significantly below the industry average.

This disruptive approach made the brand one of the leaders in forward thinking as to what the customer wants from a hotel brand in today’s competitive environment.

Her Words:

Real hotel geek, I also love people and share knowledge, work on challenges and get a great outcome! Outside from hotels, we can say that my knowledge of pubs and restaurants is pretty good too but still can’t recognize Merlot to Pinot :s (shame…)

Aude Cheronnet

After a bachelor in digital marketing in Paris, Aude moved to Bangkok, Thailand where she joined an international hotels group: GCP Hospitality.

Aude spent 5 years in the marketing department, and has launched and lead the digital department of the group.

Reporting directly to the CMO of the group, and working closely with the revenue and distribution team, she has successfully implemented the digital strategy of the group, before implementing it at a property level, generating a positive impact on direct channels: PPC, display, metasearch, CRM, SEO, social media, web design and launch, etc.

From the re-branding of a hotel in Singapore (Hotel G Singapore), to the opening of a luxury cruise in Myanmar (The Strand), she has also worked and launch the digital strategy of three new concepts in APAC region: a boutique hotel in Yangon (Hotel G Yangon), a student accommodation (Campus Perth) and a hostel in Perth (Hostel G Perth).

This experience at GCPH gave her a very good overview and understanding of what a good digital strategy should be to make sure your hotel will be: visible, competitive and performing. And that whatever star rating, style or location you are.

Her words

Being super social, epicurean, party-goer and traveler, I naturally joined the hospitality industry where I became passionate. After 5 years in the same group, I decided to become  a “digital nomad” and I’m ready to make sure your hotel will rock online! But don’t worry, I am also super serious, take every project very seriously and complete them successfully.

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